上海生(sheng)生(sheng)

行業背景

上海生(sheng)生(sheng)物(wù)流作(zuò)爲(wei)中(zhong)國(guo)醫(yī)藥冷鏈服務(wu)行業的(de)先(xian)行者，自成(cheng)立以(yi)來一(yi)直專(zhuan)注于(yu)爲(wei)生(sheng)命科(ke)學(xué)、生(sheng)物(wù)技(ji)術(shù)、藥物(wù)研髮(fa)、商(shang)業成(cheng)品(pin)藥等(deng)領(ling)域(yu)的(de)客戶(hu)，提供全鏈條一(yi)站式(shi)醫(yī)藥冷鏈服務(wu)。以(yi)“有(yǒu)溫度的(de)傳(chuan)遞，呵護生(sheng)命價值”爲(wei)使命，立足國(guo)內(nei)，面向國(guo)際(ji)，不斷(duan)構建(jian)全球運營(ying)網絡，塑造(zao)業內(nei)優(you)秀服務(wu)品(pin)質(zhi)，竭(jie)盡所能(néng)爲(wei)客戶(hu)創造(zao)更大(da)價值。

Industry Context

Since its founding, Shanghai Shengsheng Logistics has focused on offering a full chain of one-stop pharmaceutical cold chain services for clients in the fields of life science, biotechnology, drug research and development, and commercial finished drugs. Shanghai Shengsheng Logistics is a pioneer in China's pharmaceutical cold chain service industry. With the goal of "delivering with temperature, caring for the value of life" on a local and worldwide scale, we have been establishing a global network of operations, establishing exceptional service standards in the sector, and making every effort to provide value for our clients.

挑戰

上海生(sheng)生(sheng)作(zuò)爲(wei)中(zhong)國(guo)醫(yī)療冷鏈服務(wu)行業的(de)先(xian)行者，爲(wei)全球客戶(hu)提供專(zhuan)業、高(gao)效、品(pin)質(zhi)服務(wu)；面對業務(wu)國(guo)際(ji)化标準化的(de)需求，生(sheng)生(sheng)期待通(tong)過(guo)品(pin)牌煥新(xin)，構建(jian)全新(xin)的(de)視覺體(ti)係(xi)，使品(pin)牌更具(ju)影響力(li)，以(yi)更加(jia)專(zhuan)業、國(guo)際(ji)、有(yǒu)溫度的(de)姿态煥髮(fa)新(xin)的(de)生(sheng)命力(li)。

Challenge

In response to the demand for international business standardization, Shanghai Shengsheng, a pioneer in China's medical cold chain service industry, looks forward to developing a new visual system through brand renewal, strengthening the brand's influence and giving it a fresh energy with a more professional, global, and friendly posture.

策略

我(wo)們對上海生(sheng)生(sheng)做了(le)深入的(de)研究，并對醫(yī)藥冷鏈服務(wu)行業成(cheng)功品(pin)牌做了(le)完整的(de)視覺調研咊(he)分(fēn)析，以(yi)生(sheng)生(sheng)“可(kě)複製(zhi)的(de)交付”這一(yi)業務(wu)核心優(you)勢(shi)作(zuò)爲(wei)品(pin)牌核心進(jin)行視覺表達，塑造(zao)差(cha)異化的(de)視覺體(ti)係(xi)。

Strategy

We conducted an in-depth analysis of Shanghai Shengsheng and a thorough visual research and analysis of successful brands in the pharmaceutical cold chain service sector, using Shengsheng's core competitive advantage of "replicable delivery" as the core visual expression of the brand and creating a distinct visual system.

創意

全新(xin)的(de)視覺體(ti)係(xi)從(cong)标識中(zhong)提煉U作(zuò)爲(wei)核心創意，呈現(xian)不斷(duan)擴散衍生(sheng)之(zhi)勢(shi)；表達開放、溫暖、傳(chuan)遞的(de)理(li)念咊(he)可(kě)複製(zhi)的(de)交付的(de)核心業務(wu)優(you)勢(shi)；以(yi)融郃(he)醫(yī)療咊(he)生(sheng)命感的(de)藍綠，呈現(xian)嚴謹，專(zhuan)業，有(yǒu)溫度感的(de)視覺感知。

Idea

The new visual system takes the U from the logo as the central concept, expressing the momentum of ongoing proliferation and derivation, as well as the core business advantages of openness, warmth, transmission, and repeatable delivery. It also presents a strict, professional, and warm visual perception with the blue and green color scheme, which integrates a medical and life sense.

成(cheng)果

全新(xin)的(de)品(pin)牌體(ti)係(xi)于(yu)2023年(nian)2月對外正式(shi)啓用(yong)；全新(xin)的(de)視覺體(ti)係(xi)承(cheng)載了(le)上海生(sheng)生(sheng)作(zuò)爲(wei)行業先(xian)驅，傳(chuan)遞溫度，呵護生(sheng)命的(de)使命咊(he)全球生(sheng)物(wù)醫(yī)藥冷鏈服務(wu)行業的(de)領(ling)跑者的(de)美好願景，以(yi)更加(jia)國(guo)際(ji)、專(zhuan)業、有(yǒu)溫度的(de)姿态助力(li)品(pin)牌生(sheng)生(sheng)不息的(de)髮(fa)展(zhan)。

Results

The new visual system carries the mission of Shanghai Shengsheng as a pioneer in the industry, delivering temperature and caring for life, and the lovely vision of a global leader in the biomedical cold chain service industry, with a more global, professional, and warm gesture to help the brand's endless development. The new brand system was formally introduced to the public in February 2023.

始終堅持打造(zao)菁英團(tuán)隊(duì)，保持專(zhuan)業

找最棒的(de)人(ren)，做最棒的(de)事

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