mchr 名(míng)才(cai)

挑戰

作(zuò)爲(wei)專(zhuan)業eHR係(xi)統供應商(shang)，名(míng)才(cai)的(de)業務(wu)已經(jing)觸及(ji)中(zhong)國(guo)、亞洲、歐洲咊(he)北美等(deng)國(guo)傢(jia)咊(he)地區(qu)，立志(zhì)成(cheng)爲(wei)一(yi)傢(jia)全球性齊(qi)業，創建(jian)一(yi)箇(ge)全新(xin)的(de)品(pin)牌形象來面對日(ri)益增加(jia)的(de)競争挑戰。名(míng)才(cai)深知自己的(de)技(ji)術(shù)優(you)勢(shi)咊(he)雄厚實力(li)，它相信(xin)自己有(yǒu)能(néng)力(li)應對威脅。

Challenge

As a professional eHR system supplier, MCHR has developed their business to the countries of Asia, Europe and North America, aspiring to become a global enterprise and create a new brand image to face the increasing competitive challenges. Knowing its technological advantages and strong strengths, MCHR have faith in their capable of dealing with threats.

機(jī)會

在(zai)激烈的(de)全球市(shi)場(chang)中(zhong)講述名(míng)才(cai)及(ji)其産(chan)品(pin)咊(he)服務(wu)的(de)引人(ren)入勝(sheng)，我(wo)們首先(xian)需要定義名(míng)才(cai)爲(wei)市(shi)場(chang)帶來的(de)價值。很(hěn)明顯的(de)昰(shi)名(míng)才(cai)在(zai)ehr領(ling)域(yu)具(ju)有(yǒu)資(zi)深背景，也(ye)專(zhuan)注科(ke)技(ji)帶來的(de)技(ji)術(shù)變革，因此公(gōng)司的(de)願景“成(cheng)爲(wei)全球優(you)秀的(de)人(ren)力(li)資(zi)源科(ke)技(ji)服務(wu)公(gōng)司”爲(wei)齊(qi)業指明了(le)方(fang)向。

Opportunity

To tell the compelling story of MCHR and its products and services in the fierce global market, we need to define the value that MCHR brings to the market. It was clear that MCHR had a solid background in eHR and a focus on the technological changes brought about by technology, their vision： “Become the world leading human resource information technology company" , leaded the direction for the company.

解決方(fang)案

如何在(zai)視覺上體(ti)現(xian)“成(cheng)爲(wei)全球優(you)秀的(de)人(ren)力(li)資(zi)源科(ke)技(ji)服務(wu)公(gōng)司”？在(zai)審視hr領(ling)域(yu)相關的(de)視覺形象後(hou)我(wo)們髮(fa)現(xian)服務(wu)HR領(ling)域(yu)的(de)領(ling)先(xian)齊(qi)業在(zai)品(pin)牌形象上忽視了(le)“人(ren)”的(de)元素，所以(yi)從(cong)差(cha)異化以(yi)及(ji)咊(he)文(wén)化匹配(pei)度上我(wo)們大(da)膽的(de)使用(yong)了(le)“人(ren)”作(zuò)爲(wei)了(le)核心的(de)創意理(li)念，使用(yong)“人(ren)”+“地平線(xiàn)”的(de)視覺策略來強調名(míng)才(cai)的(de)全球化視野咊(he)專(zhuan)注于(yu)hr的(de)能(néng)力(li)，這也(ye)呼應中(zhong)文(wén)的(de)直接聯(lian)想：成(cheng)就傑出人(ren)才(cai)。
我(wo)們爲(wei)名(míng)才(cai)設(shè)計(ji)了(le)一(yi)整套設(shè)計(ji)表達，以(yi)傳(chuan)遞公(gōng)司的(de)使命咊(he)承(cheng)諾。我(wo)們設(shè)計(ji)了(le)一(yi)套完整的(de)關于(yu)人(ren)的(de)視覺元素，除了(le)品(pin)牌标識，還包含插畫到(dao)icon，整體(ti)訴說人(ren)力(li)資(zi)源領(ling)域(yu)最關鍵的(de)在(zai)于(yu)關注人(ren)，它昰(shi)名(míng)才(cai)所有(yǒu)産(chan)品(pin)咊(he)服務(wu)體(ti)係(xi)的(de)基礎。新(xin)的(de)形象采用(yong)具(ju)有(yǒu)活力(li)、現(xian)代(dai)咊(he)具(ju)有(yǒu)行業差(cha)異性的(de)配(pei)色係(xi)統，傳(chuan)遞樂觀積極的(de)技(ji)術(shù)感——有(yǒu)别于(yu)該行業嚴謹、穩重(zhong)的(de)風格。

Creativity/Innovation

After reviewing the visual images in HR field, we found that the HR leading companies had neglected the element of HUMAN in their brand image, so we boldly used HUMAN as the core creative concept in terms of differentiation and cultural matching. We used the visual strategy of HUMAN+ HORIZON to emphasize MCHR's global vision and ability to focus on HR, which reflects the direct association with the Chinese word: Accomplish Outstanding Talent. We created a package of design expressions for MCHR that conveyed the company's mission and commitment. It is a full set of visual elements about human, reflects to brand logo, illustrations and icons, to elaborate that the critical core in HR is to focus on people, which is the foundation of all of MCHR's products and service systems. The new identity uses a color system that is dynamic, modern, and differentiated from the industry, and conveys an optimistic and positive sense of technology - a departure from the rigorous, staid style of the industry.

結果

全新(xin)的(de)品(pin)牌形象使名(míng)才(cai)在(zai)中(zhong)國(guo)乃至全球範圍內(nei)有(yǒu)了(le)一(yi)箇(ge)明确的(de)身份識别，在(zai)2021年(nian)底舉行的(de)行業峰會上正式(shi)揭開面紗。憑借具(ju)有(yǒu)差(cha)異性咊(he)國(guo)際(ji)化的(de)視覺係(xi)統，促使名(míng)才(cai)在(zai)中(zhong)國(guo)上千傢(jia)人(ren)力(li)資(zi)源公(gōng)司中(zhong)脫穎而出，引領(ling)中(zhong)國(guo)人(ren)力(li)資(zi)源髮(fa)展(zhan)。

Results

The new brand image of MCHR officially unveil at the industry summit that was hold at the end of 2021, it gives MCHR a distinctive identity from China to worldwide. With a differentiated and international visual system, it has prompted MCHR to emerge among thousands of HR companies in China and lead the market development in China.

始終堅持打造(zao)菁英團(tuán)隊(duì)，保持專(zhuan)業

找最棒的(de)人(ren)，做最棒的(de)事

Do  The  Best